Intersectionality and Influencers: employee resource groups 2.0

Understanding the change motivations of the full range of stakeholders creates opportunities to expand reach and resonance.

• What are the needs and motivations of the 6 personas?

• What 3 pillars of communication and engagement support the full range of supporters and resistors?

• How might Employee Resource Groups 2.0 incorporate the needs of leaders, who may be conflicted or indifferent resistors?